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Whatever the motivation for your festival, the single most important element of the marketing mix is the programme itself. You may need to bring in expert help for the program if you are not a specialist yourself. This distinction between new or specialist products will have a major effect on the potential audience for your event and will impact on every aspect of the planning process from marketing to the likely longevity of the festival. For some clients, getting an audience to the event is one of the most stressful parts of the process. With pressure to ensure a sold out event, but also drive ROI, it’s important to strike the right balance of quantity and quality in attendees to maximize your event dollars.
“Stanley is such an energetic, enterprising & effective entrepreneur. He recently assisted the New York City South Asian Film Festival to book a block of rooms at a boutique hotel in Manhattan. Not only did he go back-and-forth with hotel management to get us the best rates & service possible, he flew into Manhattan (on his own dime) and helped us during the actual festival with celebrity & event management, airport & red carpet pick-ups and everything in between. As a result, we will now work with Stanley’s company for all our festival’s hotel needs moving forward, AND we will hope that he will make himself available on-site as well, given what a huge asset he is during any stressful situation. I cannot say enough about Stanley’s people skills. He’s a dynamo.”